Shop Small | Fray Boutique in Oconomowoc | Carley Marie Photography

Nestled in the quaint streets of downtown Oconomowoc stands a white storefront with flower boxes filled with fresh blooms. When you step inside Fray Boutique, you’ll notice unique handpicked goods, organized in such a way that makes shopping feel warm and cozy. Owner and Manager, Morgan, had always dreamed of starting her own business and of combing her love of interior design. Every corner is filled with something lovely and bright, and it’s evident that every single detail has been thought of and that every single piece has been placed with care. If you’re into interior design, even just a little bit, you have to check out Fray. You’ll instantly feel the love and care that Morgan has put into her business–it’s like a breath of fresh air. If you’re like me, you usually think of boutiques as being stuffy, a little bit dated, and geared more towards your grandma’s generation than towards yours. But that’s not the case with Fray. It’s bright, beautiful, colorful and quaint. It's basically all of my favorite adjectives inside of one space.

I can’t do the store justice with these photos, so after you scroll through them, do me a favor and go check out Fray in person–it’s darling.

And if you're lucky enough to meet Morgan, like I was, ask her to tell you a little bit of her story, it's lovely and inspiring.